What is it? Your advertising budget is the amount you are prepared to spend on your campaign. Why does it work? When your campaign budget is low, will automatically reduce the frequency of your ads to evenly distribute your ads over the duration of your selected campaign. So, increasing your budget will naturally increase your impressions as well. How can you replicate it? When you have a perfectly optimized ad targeting the right audience and keywords, the likely reason for low impression share is your limited budget.
Once you increase your campaign budget, start showing your ad to your audience. Raise Keyword Wuhan Mobile Phone Number List Bids What is it? In , your keyword bid is the amount you’re willing to pay for a click on your ad for a particular keyword. Sometimes your bid is too low, and if you bid more, you can get more impressions, clicks and conversions. Why does it work? Using an auction model, different advertisers bid on the same keywords to display their ads. All things being equal, the highest bidder’s ad will be shown. It uses a cost-per-click pricing model where you pay each time a user clicks on your ad. By increasing your bids on specific keywords, you can increase your chances of showing your ad. Keyword bids are different from your budget. Your campaign budget is the total cost of your campaign, including multiple keyword bids.
Example Image of Keyword Bidding vs Campaign Budget How can List of Mobile Phone Numbers you replicate it? Effectively increasing your keyword bids means increasing your cost-per-click. When you increase your CPC, you automatically win more auctions and your impression share increases. However, you must ensure that your campaign remains profitable despite the boost. This strategy works well for short-term campaigns where you want to achieve a specific goal quickly. But it is difficult to maintain for a long time, because it is difficult to maintain profitability. Continue Testing to Increase Your Impression Share As we’ve pointed out, there are several ways to increase your impression share.