In this case, I want to analyze the competitive landscape for a social media management company. I chose Sprout Social for review because it is considered the market leader. See how much competitive intelligence market research benefits I can capture in less than a minute Competitor Analysis In a snapshot, I can see an overview of their traffic and engagement. This includes total visits, unique visitors, links to their app, and traffic breakdown by channel. With a quick comparison, I see how these indicators stack up against others in the market. Latercom and influencermarketinghubcom are two that are always better than sproutsocial. com players which means I can dig deeper into their success, activity, and content next. From the platform, I can see how many referrals they got from where.
Which ad networks and campaigns they are running, and the creative copy Iran Phone Number List they are using. Next, I look at the most popular pages on the Sprout Social website. This shows that several pages on the topic of small business social media are seeing significant growth suggesting that my target audience is responding to these pages, so I should be covering or promoting content on similar topics. So, in less than a minute, I find out how my competitors stack up against the rest of the market. Which traffic channels are growing, the best referral partners and advertisers, and which marketing channels are showing the best results for theirs? Copy of ad creative Which content topics are most popular Top industry search terms Discover two other key players for evaluation Software like Similarweb makes it quick and easy to see the most important insights and metrics.
Here you can discover where you can gain a competitive advantage and track market trends List of Mobile Phone Numbers and competitor activity. 6. Discover the best marketing channels From email marketing to social, affiliates, referrals, paid advertising and more; there are many marketing channels to utilize – and it’s not always obvious which one is right for your business. Another major benefit of conducting market research is the ability to hone in on the channels that offer the best return on investment. A trialanderror approach can be costly. Not just from a monetary point of view, it also drains your resources. By first establishing the best marketing mix for your target audience or market, you can save time and money and achieve your goals faster.