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This is where impression share comes in. So, what is impression share? Impression share is a percentage score indicating that your ad received impressions out of the total number of impressions it was eligible to receive. Eligibility is based on the targeting, bidding, approval settings and quality of your ad. Generally speaking, the higher the impression rate, the better. Here’s how impression share is calculated: Impression share impressions The total number of impressions for which the criteria met. How about an example? impression share means.

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Your ad isn’t showing to people you might reach. This means that these users Bahrain Phone Number List are seeing ads from your competitors. Impression share gives you insight into ad performance and helps you understand whether your ad is reaching your target audience the way you want it to and whether it has potential. It’s not a specific KPI, so the goal is to know you have traction, not reach. So, how do you increase your ad’s impression share? Here are some of the best ways to do it. How to Increase Impression Share To increase your impression rate, you first need to understand what is limiting your impressions and why. Then, after diagnosing the problem, you can use one (or a few) of the following methods to improve your impression rate.

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Analyze your competitors what is it? Thousands of brands in all industries use List of Mobile Phone Numbers advertising. By analyzing your competitors’ ads, you can find what works for them, steal some inspiration, and tweak your ads to increase your share of impressions. Why does it work? Ad quality is one of the key factors in determining share of ad impressions. Competitor analysis allows you to learn from the highest quality ads and use their proven formulas to improve your ad quality rating. The higher your Quality Score, the more impressions you’ll receive. How can you replicate it? You can manually search for your target keywords in and analyze your competitors’ advertising channels.

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