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Raise Keyword Bids What is it? In Google Ads, your keyword bid is the amount you are willing to pay each time your ad is clicked on a particular keyword. Sometimes your bid is too low, and if you bid more, you can get more impressions, clicks and conversions. Why does it work? Google Ads uses an auction model where different advertisers bid on the same keywords to display their ads. All things being equal, Google will show the ad from the highest bidder. It uses a costperclick (CPC pricing model, where you pay each time a user clicks on your ad. By increasing your bids on specific keywords, you can increase your chances of showing your ad. Keyword bids are different from your budget.

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Your campaign budget is the total cost of your campaign, including multiple Nigeria Phone Number List keyword bids. Example Image of Keyword Bidding vs Campaign Budget How can you replicate it? Effectively increasing your keyword bids means increasing your costperclick. When you increase your CPC, you automatically win more auctions and your impression share increases. However, you must ensure that your campaigns are still profitable with an increased CPC. This strategy works well for shortterm campaigns where you want to achieve a specific goal quickly. But it is difficult to maintain for a long time, because it is difficult to maintain profitability. Continue Testing to Increase.

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Your Google Ads Impression Share As we have pointed out, there are several ways to List of Mobile Phone Numbers increase your Google Ads impression share. However, there is no guarantee of a fix as there are so many variables involved. The best way to improve share of impressions is to carefully diagnose the problem, then test different solutions to see which ones work. Warning: patience may be required. Also, constantly test different ad formats, copy variations, landing pages, and keywords to find the campaign that best fits your business goals. Get more data from your PPC campaigns by capturing your competitors first and then their traffic.

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