Does this mean that programmatic advertising will disappear with it? Mobile Advertising Is there a future for programmatic advertising? It’s unclear if and how programmatic would develop without it. There is still time for the developers to find a solution to keep it running or upgrade to a different none. […]
An ad exchange is similar to a stock exchange, trading impressions rather than shares. The highest bidder completes the deal. This happens in real time, which is where the term (real-time bidding) comes from. To gain access to an ad exchange, advertisers upload their ad to a demand-side platform along […]
FIND THE RIGHT AUDIENCE Understanding your audience and their behavior in your industry allows you to better target relevant personas and pain points. See the traffic share of your closest competitors in each geographic region and investigate the demographic makeup of their audience. Screenshot of Similarweb comparing age distribution demographics. […]
