When planning the B2B content marketing strategy, first of all, you need to set clear objectives that you intend to achieve. Among others, acquiring new customers could be the primary goal. Top-of-funnel initiatives, such as SEO and brand awareness, still play a fundamental place in B2B content marketing, targeting influencers, insiders, current and […]
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1. Draw your strategy Every communication activity starts from here, from the strategy. In this phase, it is necessary to define what are the objectives for which you want to create a community. Connect who is already a customer? Expand the user base? Make yourself known? Each objective corresponds to different actions. Equally important is […]
Produce content, not advertising Company presentation videos, product demonstrations, just look at the visualizations : they don’t produce great results, unless they are particularly creative and original. Creating content means spending time understanding how and why your audience might appreciate it, share it and find it useful for their needs. The factor of sharing is essential […]
Why use Youtube? Youtube is, to date, one of the most famous video sharing and hosting platforms in the world . Its data is really interesting: one billion unique users per month, millions of viewing hours every day. Not only that, Youtube is also the second largest search engine in the world! All this is also interesting for the […]
The term social algorithm means a series of mathematical and logical rules which are applied to the network of social networks such as Instagram, Facebook and Twitter. The purpose of the algorithm, briefly, is to create engagement and show the public the results they are looking for, based on and analyzing the actions of the users themselves. It is […]
Useful tools for storytelling and digital marketing Therefore, identifying trending topics and analyzing user sentiment becomes of fundamental importance to achieve empathetic communication and able to effectively tell a brand. L’Eco della Stampa puts at your disposal a series of effective tools that you can use for In particular Riuscire a coniugare […]
How to do storytelling marketing? There is no doubt thas one of the essential tools for an effective digital marketing strategy . This communication technique makes it possible to attract the consumer’s attention thanks, in fact, to narratives capable of entertaining him and bringing him closer to the brand. Going beyond traditional marketing, it […]
Furthermore, it is important to place the anchor text in a semantic context consistent with the topic. Let’s take an example. You have the opportunity to write a guest post for a food blog. You decide to write a text on recipes and fish dishes in which you want to insert a link […]
Furthermore, it is important to place the anchor text in a semantic context consistent with the topic. Let’s take an example. You have the opportunity to write a guest post for a food blog. You decide to write a text on recipes and fish dishes in which you want to insert a link […]
The Skyscraper Technique The essence of this technique is very simple: look for content with lots of backlinks, write a better one and offer it an external link pointing to yours. To make this strategy even more effective, put on a nice pair CIO and CTO Email Lists of multifocal […]
