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Instead of focusing on specific keywords, Google analyzes concepts and tries to understand context and intent. In short: it considers the context in which the keyword is plac, its relationship to other queries, and the searcher’s motivations. The four factors are, or natural language processing, analysis of human language, search […]

Onsite Engagement Metrics You should benchmark three key website metrics to measure your visitors’ onsite experience and website engagement: Average session duration: A longer session duration means your visitors are engaged and active in your spend more time on the site. Average Pages per Visit: The higher the number, the […]