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This is where impression share comes in. So, what is impression share? Impression share is a percentage score indicating that your ad received impressions out of the total number of impressions it was eligible to receive. Eligibility is based on the targeting, bidding, approval settings and quality of your ad. […]

String together different words relat to your product. Here are some tips about backend keywords: Don’t repeat words! Keywords that appear on your product listing pages do not ne to go into your backend keywords. For example, if you use the word headphones in your title, don’t waste space in […]