The purpose of measuring average order value is to assess the quality of customers your affiliates bring to your website. If the affiliate is sending out a lot of new clients who only buy your special discounted offers and never make bulk purchases, it’s probably not the wunderkind you’re looking for. You might like affiliates who turn into customers with every referral, even if they aren’t many. In a perfect world, there would be room for both, and you wonder which partner brings which audience. Average Order Value Formula Chargeback Rate Chargeback rate is another important metric for evaluating the quality of customers your affiliates bring to you. You can’t count on never getting cash back.
There will always be customers who are not good for their money, and fraudulent Cyprus Phone Number List activity can be targeted against anyone. However, you need to make sure that percentage remains reasonable. Keeping an eye on chargeback rates is good for the hygiene of your affiliate program. It helps keep the program safe from scams and bad players. Unusually high cashback rates are a red flag. When you identify such affiliates, take a close look at what is going on. It could also be a technical glitch. Cashback Formula % New vs.
The percentage of devices
Returning Customers We all want new customers and most affiliates think their List of Mobile Phone Numbers job is to attract new customers. That’s great. But if those customers never come back, they don’t mean much to your business. The trick is to find the optimal ratio between new and returning visitors or users. You can define a normal percentage range for your business and your affiliates should stay within that range. Affiliated Metrics Benchmarking Benchmarking is critical to your program’s efforts and growth. In general, you should keep a close eye on affiliate marketing statistics for your industry to learn about the market leaders and understand where you stand in the field. Industry benchmarks can also help you find the best niches for affiliate marketing.