1. Draw your strategy
Every communication activity starts from here, from the strategy. In this phase, it is necessary to define what are the objectives for which you want to create a community. Connect who is already a customer? Expand the user base? Make yourself known? Each objective corresponds to different actions.
Equally important is defining who you imagine might be part of your community. Knowledge of the target is the compass that will guide your choices.
An effective strategy also includes defining the times in which to carry out the various community creation steps. Do not rush! Relationships and trust take time. Consider working a few months before you get tangible results.
2. Identify digital places in your community
After defining objectives, targets, strategic actions and timing, you can map the digital context and identify which places are suitable for your community. If, for example, you deal with luxury beauty products, you can opt for Instagram. If, on the other hand, always in the beauty sector you offer effective products for young people, you cannot miss the opportunities of Tik Tok.
Should we forget Facebook? Not at all! There are very active communities around online training platforms. Often together with the subscription it is possible to “purchase” access to a private Facebook group where members of the community, in fact, exchange opinions and suggestions.
The digital places where you can create your VP Risk Email List community are almost endless and constantly updated. There are social networks, but also blogs, forums, newsletters, and even site comments. Let’s think of the online newspaper Il Post which, for some years, has reserved the possibility of commenting on articles only to subscribers precisely to encourage constructive discussion.
3. Choose your tone of voice and how to express your creativity
At this point we can imagine that your community exists. What to do then? The brand has the task of getting people talking, stimulating conversations and offering ideas. To do this, it is essential to decide the of the brand in the context of the community. More or less informal than the site? Consistent with social media? Does the dialogue with the community take place on social channels or in reserved spaces?
Whoever manages the community – a specific professional figure as we will see shortly – then identifies the most suitable creative content to start conversations. They can be videos, surveys, questions, calls to action. There are no limits to creativity and ideas: the closer they are to the sensitivity of community members, the more effective they will be.
4. Define the rules
Alongside creativity, it is important to define the rules of the community. In fact, any group is linked by one or more common elements and it is useful for them to be clear. Otherwise it will be difficult for people to understand whether or not they are part of the community itself.
This is spread over several floors. First of all, the List of Mobile Phone Numbers advice is to define a transparent and accurate Secondly, however, observing and listening to people can help you identify not only if they respond to the definitions set, but also if content moderation needs spontaneously emerge.
